BTV CINEMA PROGRAMA ZA VTORNIK

Overlay – Skyscraper Duration: Before and after the broadcasted program Features: It is not allowed the content of the paid report to contain product characteristics, advertising appeals, calls to purchase or use the product, information about prices and detailed data for the supplier, contact coordinates addresses, phones, email , etc. In case of using BMG materials for broadcasting in other medias, clients are charged additionally for authority rights. The company offers the following alternative advertising forms and positions designed to meet the needs of advertisers:. It may include the name, trademark, services and products of the sponsor. The duration of the paid report is not counted into the share of advertising spots within a given hour. Offered in pairs Production period:

The design approval of the animation is performed by BMG Creative department ; the technical parameters are revised and controlled by ViZrt operator. Sponsored promo line-up Duration: It can be a part of an advertising spot or a separate video. Targeted service of creative campaigns by an engaged team who: The bTV Media Group team guarantees its clients and partners: This allows the client to stay present during the majority of air-time for a prolonged period of time in accordance with the legal sponsorship requirements. The line-up promotes the channels productions and the client is integrated in it as a sponsor in accordance with the legal sponsorship requirements. The full duration of the form is up to 22 seconds — 15 for the promo of the program and seconds for the sponsorship tag.

For exception, the video could be in resolution x Targeted service of creative campaigns by an engaged team who: The paid report is an audio-visual work on the occasion vtorni, a concrete event reason, cause with informational character. There should always be an informational occasion, news that shall be covered and reported. Overlay – Cut-in Duration: The point of the product placement is to integrate a clients product or services, along with their brands, contextually in the script of a production.

The advertising appeals and emphasizes on a products quality should not be used since icnema would make the tags an advertisement message. The company offers the following alternative advertising forms and positions designed to meet the needs of advertisers:. It’s carried out by the Creative staff of bMG cihema having received the client’s output material. The purpose of presenting a sponsor is to popularize the name, trademark, reputation, activities or products of the sponsor whereas the purpose of advertising is to promote the sale of goods and services the advertiser.

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Rating points for alternative advertising forms; 2. Paid reports may not feature the coat of arms, flag and anthem of the Republic of Bulgaria, as well as, orally and visually, journalists regularly employed to present news.

Both locally and globally, there is increasing interest in alternative content-related advertising forms. Overlay – Skyscraper Duration: The bTV Media Group team guarantees its clients and partners:.

This allows the cineja to stay present during the majority of air-time for a prolonged period of time in accordance with the legal sponsorship requirements. Creating new ideas for alternative advertising forms and special projects served by a context appropriate to vtlrnik brand. It can be a part of an advertising spot or a separate video. Usually the product is incorporated in the elements of the television company’s brand, created especially for the specific occasion.

Offered in pairs Production period: Public persons who occupy public elective positions are already allowed to participate in paid reports as per the amended Radio and Television Act. The design approval of the animation is performed by BMG Creative department ; the technical parameters vtprnik revised and controlled by ViZrt operator.

With this form the client is associated with not just one production, but with the whole program of the channel. In case of using BMG materials for broadcasting in other medias, clients are charged additionally for authority rights. Before and after the broadcasted program Features: In the creation of the materials, our tem will find a delicate way to include the brand in the content of the program according to the possibilities of script.

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The sponsored promo is an alternative form that allows the client to advertise a product via a sponsorship tag, logo and a slogan committing it to a certain program. Paid report is a journalese coverage of a happening from the place of the event.

Technical requirement for Overlay advertising forms: When presenting a sponsor, the following can not be used: BMG provide wide range prohrama assistance for collecting additional materials music, speaker, fonts in order to provide the final product finished. The bTV brand is a symbol of quality, trust and entertainment, thanks to the power of news, current affairs and entertainment programs.

It is possible to sponsor not only a specific program but also a separate rubrics, programs from cinemz certain time zone or other program content. Overlay – Bug Duration: Product Placement The point of the product placement is to integrate a clients product or services, along with their brands, contextually in the script of a production.

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SPECIAL PROJECTS AND ALTERNATIVE ADVERTISING FORMS – MORE THAN ADVERITISNG

Target appropriate content when planning alternative advertising forms Porgrama company offers the following alternative advertising forms and positions designed to meet the needs of advertisers: Customers can take advantage of the impeccable reputation and scale of the strong media brands created by bTV Media Group. Reference or emphasize on a products quality or the usage of a services of the sponsor.

Paid Report Paid report is a journalese coverage of a happening from the place of the event. The Dayvertising is an alternative advertising form that allows the client to discretely advertise a product selected by him, on the occasion of a certain holiday.

Sponsored promo line-up Duration: The coverage is aiming to inform the auditory about the event in the form of news.

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Many clients choose to support their spots with alternative advertising forms, sponsorship and product placement, taking advantage of the program’s abilities according to the goals and messages of their brand. It is not allowed the content of the paid report to contain product characteristics, advertising appeals, calls to purchase or use the product, information about prices and detailed data for the supplier, contact coordinates addresses, phones, emailetc.

The line-up promotes the channels productions and the client is integrated in it as a sponsor in accordance with the legal sponsorship requirements. All elements are carried out by the creative staff of the company, after having held a meeting with the client and having received output material from him.

The duration of the paid report is not counted into the share of advertising spots within a given hour. This form integrates brand elements of the progrqma in the packaging of bMG channels.

Otherwise it is considered to be advertising. It is client duty to observe and put in order all the connected rights and authority charges. BMG Creative department provides the design approval for each animation and the VIZrt operators provides the technical part – parameters and approvals. The bTV Media Group team guarantees its clients and partners: