FILM DAYANG SENANDUNG

Most Malaysians totally missed the reference, and a lot of the initial outrage thought that the Watsons just made up an offensive, blackface story. Batu Belah Batu Bertangkup. Remember, branding is the art and science of aligning what you want people to think of your brand and what they actually think of your brand. Young Blood film is a Malay film which was published in Singapore when it was part of Malaya in Leave a Reply Cancel reply Your email address will not be published. For example, she longs for food that are really hard to find. Bidasari film tells the story of a girl who lives shared with a fish that has a pretty face and a stunning stained-glass voice.

Caryn Loh, General Manager and Country Head of Watsons Malaysia, said, though the intention was to convey the concepts of inner and outer beauty, the video had instead offended many. The idea of a girl with a black face being rejected and then being accepted because she returned with a fair face, is repulsive to the consumer at many levels. The film tells of the coming of Islam to the Malay Peninsula and the acceptance of local residents. Search movies, people, lists At last Tanjung got pregnant but she gave great inconvenience to her husband, Kantan. Though the initial response of Watsons was to defend the video by explaining the creative rationale and message behind the video, in the end, Watsons did issue an apology. Please Confirm I believe this content is extremely offensive and should be removed from the site. The film tells the story of the abduction of children.

As far as the other allegations go, a lot of legends are sennandung sexist. But Kantan do not lose hope and are very patient towards her. Young Blood film directed by director Jamil Sulong in Who reviewed the strategy, the idea, the script and the final cut and approved it for airing? Right now, Watsons is that one kid in class who is getting punished publicly as an important lesson for all the other kids in class to hear. But all that means is that he fell in love with the equally shallow characteristic of her beautiful voiceinstead of her beautiful face.

Yuna expressed her displeasureand Astro eventually apologised for the gaffe. Remember, branding is the art and science of aligning what you want people to think of your brand and what dayabg actually think of your brand. Bidasari film tells the story of a girl who lives sehandung with a fish that has a pretty face and a stunning stained-glass voice. We will never post to Twitter or Facebook without your permission. In this update, Harum Senandung was never fillm. Yet, Watsons produced a minute video for Hari Raya.

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Young Blood film is a Malay film which was published in Singapore when it was part of Malaya in What was the creative brief? But when I see complete lack of insight and strategy, I have to state my views regardless of time. After a while they For one, the video is way too long.

So, what about brand Watsons? Type and hit enter to search Search.

The fact that Watsons even had to clarify that they were inspired from the Dayang Senandung story says it all. I think that their relatively speedy response shows that this is nothing more than a clueless oversight on their end, instead a video with nefarious motives.

The film tells the story of the abduction of senndung. For example, she longs for food that are really hard fiom find. Sure, the actual legend coloured the girl black too, but judging from this quote by the heroine….

Sure, Harum Senandung spelled it out to the aristocrat. Search movies, people, lists Leave a Reply Cancel reply Your email address will not be published.

“Is the marketing communications industry regressing?” – John D Chacko

Try eavesdropping on conversations in the marketing circles. What does this brand stand for and what does the brand owner want it to stand for?

Watsons have since taken dayany offending video down and issued an apology. But disliked by her mother in law. Though the initial response of Watsons was to defend the video by explaining the creative rationale and message behind the video, in the end, Watsons did issue an apology. The film tells of the coming of Islam to the Malay Peninsula and the acceptance senandug local residents. A married couple, Kantan and Tanjung have been married for quite sometime but they still do not have a kid.

Caryn Loh, General Manager and Country Head of Watsons Malaysia, said, though the intention was to convey the concepts of inner and outer beauty, the video had instead offended many. Subscribe to Vulcan Post Newsletter Stay updated with our weekly curated news and updates. At last Tanjung got pregnant but she gave great inconvenience dayany her husband, Kantan. This makes it all the more pertinent, that, when an industry professional provides an opinion or makes a statement or enters the domain of keyboard warriors, what comes out in the open must be thoughtful and must have substance, as, in all probability, it will be shared and commented upon.

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John D Chacko June 23, at The idea of a girl with a black face being rejected and then being accepted because she returned with a fair face, is repulsive to the consumer at many levels. And shorter narration, period.

“Is the marketing communications industry regressing?” – John D Chacko – The Coverage

That being said, as Rafiki has so eloquently put it, I am a firm believer in learning from past mistakes. He is destined to marry a prince and lived in the palace.

Young Seenandung Movie issued in the form of black and white film without color. We need to progress, not regress, in everything we do in our marketing and communications scope, no matter what our product or service.

I am not in the business of racing to be first to comment and neither am in the business of commenting on creative work. The story of a princess who was sworn into the black since childhood. It feels more like a two-way street. Kudos to Watsons for taking down this video after a huge backlash over, to put it mildly, its insensitiveness.

As President of the International Advertising Association, it incumbent on me and my ExCo to voice our concerns when we see deteriotating quality of thinking and production in marketing communications. And I hope that the other kids are paying attention. Or was it another basic dramatisation in the hands of tactical storytellers without consumer insight?

Let this be a learning case study for all clients especially to young professionals in the marketing communications industry.